Professional Background

Senior Marketing Manager, Tourism & Convention Development

NYC & Company, New York, New York
September 2014 - October 2016

  • Drove the marketing strategy for NYC & Company’s Tourism Development and Convention Development teams alongside executive level management

  • Developed and launched NYC & Company’s refreshed hallmark meetings campaign, “Make It NYC”

  • Worked cross-functionally to develop all B2B tools, collateral, and platforms for meeting planner and travel trade audiences

  • Managed the execution of all trade representative consumer facing activations domestically and globally in collaboration with representatives in 28 international offices

  • Oversaw brand representation at all B2B domestic and international events, tradeshows, conventions, sales missions, and familiarization trips

  • Managed the events marketing strategy with the in-house events team to develop all event activations, booth graphics and design, press releases, and collateral

  • Coordinated all sponsorships and partnerships to strategically position the company in front of the trade audiences

Marketing Manager

IPM, New York, New York

January 2014 – September 2014

  • Developed all marketing deliverables, strategic programs and initiatives, multi-touch campaigns and full brand strategy

  • Managed all logistics, planning, and execution of promotional and special events

  • Oversaw and managed full event attendee recruitment strategy for 20+ events annually

  • Collaborated with outside PR agency to define and develop news releases, media placements, and awards submissions

  • Managing all web presence and social media channels including Twitter, Facebook, and LinkedIn

Marketing Manager, Meetings Group

Northstar Travel Media, Secaucus, New Jersey

December 2012 – January 2014

  • Managed marketing and adherence to brand identity for all four Northstar Meetings Group publications 

  • Developed and implemented strategies for e-mail, digital, print, social media, and direct marketing campaigns 

  • Oversaw event marketing recruitment efforts for 15 annual hosted-buyer programs, consistently meeting recruitment goals

  • Assisted events team in all logistics related efforts for hosted-buyer events

  • Designed and continually maintained 15 unique websites for hosted-buyer events 

  • Worked closely with sales, management, and editorial teams to understand their marketing needs and communicate direction to outside graphic designers and agencies to create engaging, high-impact sales tools including HTML eBlasts, sell sheets, brochures, and literature for distribution

  • Oversaw the development and deployment of 30-40 unique Marketing eBlasts per month across all brands

  • Managed all aspects of monthly editorial educational webcast series for publications including print and digital marketing, audience recruitment and sponsorship elements

Marketing Coordinator

MTF Biologics, Edison, New Jersey

August 2010 – December 2012

  • Drove, developed, and executed marketing programs and projects in collaboration with outside agencies for all promotional materials including online and print advertising, direct mail, company educational website, social media presence, company catalog and packaging

  • Oversaw and managed all logistics for company representation at 60+ annual regional and national conventions and tradeshows

  • Planned annual internal Sales and Marketing meetings for 120+ attendees and collaborating on budget preparation, site selection, vendor management, contract negotiation, food and beverage selection, location set up, and additional essential event planning functions

Education

Bachelor of Arts in Communications, May 2009
Loyola University MD, Baltimore, MD
Specialization: Advertising & Public Relations; Minor: Studio Arts
 
Study Abroad Experience, Spring 2008
Monash University - Melbourne, Australia

 

Internships

Client Services Intern
Planit Advertising
Baltimore, Maryland – Fall 2008
 
Client Services Intern
Sigma Group Advertising
Oradell, New Jersey – Winter 2008
 
Account Management Intern
Barb Clapp Advertising and Marketing
Lutherville, Maryland – Fall 2007

 

Certifications

Certified Meeting Professional (CMP)
March 2014 – March 2019
Convention Industry Council

Certificate in Meeting, Conference, and Event Management
Summer 2012 – Present
New York University, New York, NY
 
Certified Tradeshow Marketer (CTSM) Certification
Summer 2012 – Present
Northern Illinois University

 

Skills & Proficiencies

Microsoft Office, Adobe Illustrator, Eventbrite, Splash Event Registration, Mailchimp, Constant Contact, Salesforce.com, Shopify, Etsy, Wix.com, Squarespace

 

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